Measuring user experience of web design with UX Points

Sergei Golubev
3 min readJul 15, 2021


We all like to critique design of websites. Yet we struggle to give many examples of what well-designed ones look like. Surely things aren’t all that bad, and Apple’s website isn’t the only one to look up to?

I’m really excited to launch my new project — UXmeter — it’s like Tinder, but for finding the hottest website design in town: It showcases top website designs from finance to sports ranked purely based on UX design using universal scoring system called UX Points.

Rating accessible to everyone

The designs are rated directly on our website by both industry professionals as well general public — everyone is welcome.

UX Points system to measure user experience

Your rating is turned into UX Points — a universal score generated based on the answers to 5 simple questions you agree or disagree with:

  1. Looks nice — it’s visually appealing to me
  2. Helps with my task — I’ve successfully completed what I wanted to do
  3. Easy to navigate — it takes just a few steps to complete my task
  4. Loads quick — I don’t have to wait long for it to open on my device
  5. Content is accessible — I could easily read text on small and large screens in my language, images and videos look sharp and have captions

Website designs for you to be inspired by

The highest-rated designs appear under Top Website Designs — plenty of good examples of real-world design for you to be inspired by and to learn from, compared to unrealistic “bells and whistles” mockups on Dribbble and Behance.

‘Design-off’ to compare web designs

You can find out which of the two website designs is rated better and why in what we call ‘Design-off’ — to see how a particular website design compares to another one.

What’s your favourite design? Share at



Sergei Golubev

Designer, entrepreneur and foodie from 🇪🇪. I run The School of UX in London 🇬🇧. Previously UX at Microsoft, Heathrow, British Gas.